Brotherhood Mutual Insurance Company recently rolled out the results of a LaBov & Beyond guided Brand Assessment process. With LaBov's help, an Inward Marketing campaign was developed and launched, offering workshops for managers, employees and agents which focused on the Brotherhood brand: We Understand Why.

Underscoring the importance of delivering exceptional customer service as a key element of the Brotherhood brand, The Boomerang and the Killer Stick business theater performances were an integral part of the workshops.